Franworth President and COO Dave Keil founded Franchise For Good in 2020 to blend his experiential depth in scaling franchise companies with his passion for living life on purpose. Prior to Franworth, Dave served as CEO at four industry-leading franchise brands: The HoneyBaked Ham Company®, Pure Barre®, Häagen-Dazs Shops®, and The Lash Lounge®.


With a lifelong commitment to mentorship and helping others bridge their resource gap, John Rotche, Franworth Founder and CEO embraced Franchise For Good as the company’s philanthropic division. In a similar approach to serving Franworth’s suite of boutique beauty and fitness franchise brands, Rotche, Keil and the company’s team leverage more than 450 years of franchising experience to this initiative. Franchise for Good is able to expand nonprofit systems of all sizes and accelerate their missions and impact exponentially.

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About Us

Who We Are

Franchise Experience Runs Deep

Dave Keil - Franworth
Founder, Dave Keil
A Seasoned Franchise Executive

Led 4 franchise companies as CEO

  • Haagen-Dazs Shoppes

  • HoneyBaked Ham

  • PureBarre

  • The Lash Lounge


President and COO, Franworth, a franchise-focused growth equity company which leverages a proven franchise operating system to grow brands.

  • Recognized for leading with purpose, and guiding companies and business units through periods of significant change

  • Built strategies for 8 companies / Fortune 500 business units

  • Completed 40 deals from strategy to execution, across the globe

Lessons on Purpose
EY Entrepreneur Of The Year